Blog

Hiring good staff

An interview presents the perfect opportunity to discover the human being whose name tops a resume or job application.  This process can be challenging.  Many of today’s job candidates are very well polished, including those who have been coached by outplacement firms or how-to books.  Your job is to...

How to measure customer satisfaction

To salvage relationships with customers, your best bets are to: Respond quickly Listen to what they have to say – without interruption Apologize and then apologize again for any errors Be polite and make eye contact Put yourself in your customer’s shoes;  think about how you’d want the problem...

Build customer loyalty

Make the best of your mistakes   Everyone makes mistakes. The key to success is recognizing those mistakes and doing something about them.  Customers don’t like the fact that mistakes are made, but they will accept that fact if you do something about them. What’s important is how a...

Brand power – What is it?

The way a franchisor wants customers to think about the brand is perhaps the biggest component behind an effective marketing plan.  One method that advertising agencies use to determine the image conjured up by consumers when the brand name is mentioned is to create a “brand personality.”  If your...

Attracting and keeping customers

Like a Beacon in the Night; Promotions, Marketing and Advertising We begin with a few definitions.  Many people use the words marketing, advertising and promotion interchangeably, but they mean different things.  The savvy business owner knows the difference. Marketing:  This is the big picture of selling our products and services....

How franchising started – A Brief Introduction to the History of Franchising

The earliest signs of franchising in the United States dates back to the l850’s just after Isaac Singer invented the Singer Sewing Machine.  During his search for an effective and affordable way to distribute his product for his company, the Singer Sewing Centre, Singer ran into problems that prevented...

What is a franchisee advisory council?

A franchisee advisory council  is a committee established by the franchisor and composed of franchisee representatives.  It may also have representatives from the franchisor operated units. Its purpose is purely advisory.  Here are some of the ways a franchisor can use the council: To bounce new ideas off franchisees...

Utilizing your franchise network: Reaching out to your fellow franchisees

Your fellow franchisees are a big part of the team, and as the newest recruit, you want to hear their take on the game, the coach, and the other players.  Think of existing franchisees as the “live” version of an operations manual;  they live and breathe the system every...

Franchising alive and well in 2015

Franchise businesses are expected to outpace the rest of the economy in terms of growth and job creation this year, according to a recent report from the International Franchise Associations’ “The Franchise Business Economic Outlook: 2015,” which covers the growth and impact of the franchise industry on the whole. ...

What business should you start?

“Find something you love to do and you’ll never have to work a day in your life.” – Harvey Mackay WRITE DOWN THE FOLLOWING GUIDELINES Ask yourself…??? What do you like to do?  (interest and hobbies) What do you know how to do?  (experience) What do you do well?  (special...