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Research the Franchise Company

Welcome to our fifth article in our series, What Is Franchising and What Should You Consider. We hope you find the information valuable. EXAMINE THE FRANCHISE COMPANY’S POSITION If you are happy with the industry, take a closer look at the individual company. Check with the Canadian Franchise Association...

Review the industry

Welcome to our fourth article in our series, What Is Franchising and What Should You Consider. We hope you find the information valuable. Take a look at the broader picture – the industry at large, rather than the franchisor and ask yourself a few basic questions: Is the industry...

The people at the ground level

Welcome to our third article in our series, What Is Franchising and What Should You Consider. We hope you find the information valuable. The franchisor will answer many of your questions, but one of the most valuable ways to assess the merits and culture of a company is to...

Meet potential franchisors

Welcome to our second article in our series, What Is Franchising and What Should You Consider. We hope you find the information valuable. Select a small number to approach for formal discussions and remember each interview is a two way process: They should be interested in finding out about...

Take the Spa Industry Seriously

Written by: Don Dillon Appeared in the Massage Therapy Canada Magazine – Winter Issue. There appears a divide in our industry where some massage therapists hailing from the clinical side view spa massage as “not real massage”. They see spa massage as pampering without true therapeutic value. The marketplace...

What is Franchising and What Should You Consider

Welcome to our first article in our series, What Is Franchising and What Should You Consider. We hope you find the information valuable. WHAT IS FRANCHISING? Franchising is being in business for yourself, but not by yourself. A successful franchise system depends on a partnership of complementary skills. It...