Category ‘Uncategorized’

Effective leadership

In any business, effective leadership is critical in franchising:  effective franchisors lead to effective franchisees, which lead to effective employees. There’s no passing the buck here.  A franchisor should give you intensive training and operations guidelines to help you hire and train your staff. Regardless of what a franchisor...

Hiring good staff

An interview presents the perfect opportunity to discover the human being whose name tops a resume or job application.  This process can be challenging.  Many of today’s job candidates are very well polished, including those who have been coached by outplacement firms or how-to books.  Your job is to...

How to measure customer satisfaction

To salvage relationships with customers, your best bets are to: Respond quickly Listen to what they have to say – without interruption Apologize and then apologize again for any errors Be polite and make eye contact Put yourself in your customer’s shoes;  think about how you’d want the problem...

Build customer loyalty

Make the best of your mistakes   Everyone makes mistakes. The key to success is recognizing those mistakes and doing something about them.  Customers don’t like the fact that mistakes are made, but they will accept that fact if you do something about them. What’s important is how a...

Brand power – What is it?

The way a franchisor wants customers to think about the brand is perhaps the biggest component behind an effective marketing plan.  One method that advertising agencies use to determine the image conjured up by consumers when the brand name is mentioned is to create a “brand personality.”  If your...

Attracting and keeping customers

Like a Beacon in the Night; Promotions, Marketing and Advertising We begin with a few definitions.  Many people use the words marketing, advertising and promotion interchangeably, but they mean different things.  The savvy business owner knows the difference. Marketing:  This is the big picture of selling our products and services....

How franchising started – A Brief Introduction to the History of Franchising

The earliest signs of franchising in the United States dates back to the l850’s just after Isaac Singer invented the Singer Sewing Machine.  During his search for an effective and affordable way to distribute his product for his company, the Singer Sewing Centre, Singer ran into problems that prevented...

What business should you start?

“Find something you love to do and you’ll never have to work a day in your life.” – Harvey Mackay WRITE DOWN THE FOLLOWING GUIDELINES Ask yourself…??? What do you like to do?  (interest and hobbies) What do you know how to do?  (experience) What do you do well?  (special...

When challenges occur

Smart franchisors work hard every minute of every day to forge lasting partnerships with their franchisees.  Franchisees need to have confidence in their franchisors and vice versa.  The recipe doesn’t get any more wholesome than this:  honesty, integrity and open communications. Communication has to flow in both directions to work.  You may...

Are you cut out to be a franchisee?

We’re not going to tell you whether you should become a franchisee. That’s a personal decision. But we are going to ask you to look at yourself and answer the questions we have posed before you make your decision. You don’t need to score yourself; no one element is...