Franchisor Training – Questions to Ask

15
January
2015
Considering a Franchise
  1. Thinking smiling woman with questions mark above head looking upWhat are the locations, duration, and additional costs of your initial training?  Is the cost of transportation and living expenses included in the initial franchise fee, or does the franchisee pay those expenses?
  2. Who is required to attend your initial training program?
  3. Do you have the option of bringing your staff to the training?  How much does the franchisor charge for each staff member who attends?  If the franchisee’s staff does not come to training, who trains them?
  4. How comprehensive is the training curriculum?  How much of the training takes place in a classroom?  What subjects are covered?  How much of the training is conducted in the field?  What areas are covered in the field?  Do you learn how to manage the operations, financial, marketing, and personnel aspects of the business, or is the training limited to how to make the product or deliver the services?  How does the franchisor describe the management training provided?
  5. Who conducts the training?   What are the trainers’ backgrounds?  Have they ever operated a location?   When?  How long have they been in the business?  What positions did they hold?  How long have they been conducting the training?  Do they have any training in conducting these programs?  What are their responsibilities in the company when they’re not conducting training programs?
  6. As staff and managers turn over, how do the new staff and managers receive training?
  7. In addition to the operations manual, will the franchisor provide any training materials for training new staff?
  8. How often does the franchisor introduce new products and services?  When new products and services are introduced, how does the franchisor train the franchisee, managers and staff on the new products and services?
  9. Are training programs continual and regularly scheduled?  What types of additional training are provided, who can attend, what is the cost, and where does the franchisor conduct this training?
  10. Do any members of the headquarters staff or field staff provide hands-on assistance during the pre-opening, grand opening, and initial period when the franchisee is beginning the operation of the business?  What type of assistance does the franchisor provide, who provides the assistance, what is the duration, and what is the cost?
  11. What is covered in the operations manual?  When was the operations manual last updated?  How often is it updated?
  12. How does the franchisor communicate with the franchisees?  How do the franchisees communicate with the home office?
  13. What happens if you have any emergency problem or question – maybe after regular hours or on weekends?

From start up assistance and training to ongoing operations support and full service marketing, the Hand & Stone franchise team is with you every step of the way.

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