Franchising is being in business for yourself, but not by yourself. A successful franchise system depends on the partnership of complementary skills. It is the ideal way to combine the ambition and commitment of the individual, with the proven success, corporate resources, systems and strengths of the large company.
The franchisor must provide a proven and tested business system to which the franchisees need to apply their own effort, expertise and determination. The franchisor must supply the tools and the accumulated knowledge of its particular business sector, which the franchisees are expected to use and exploit.
Franchising works successfully in a wide variety of business sectors, from fast food, plumbing services, car renovation and of course, the quick print sector. In a franchise relationship, franchisees are entitled to trade under the trademark and trade name of the franchisor and to make use of an entire package, comprising all the elements needed to establish and run a business within a framework using a tried and tested system.
Each business outlet is owned and operated by the franchisee. However, the franchisor retains control over the way in which products and services are marketed and sold and controls the overall quality and standards within the business. The franchisor will usually receive an initial fee from the franchisee, together with an ongoing royalty (usually based on a percentage of annual sales). In return the franchisor provides ongoing support to the franchise network, in areas such as training, real estate, finance, marketing and technology.